It all started when our founder attended a large health tech conference in early 2018. While walking the show floor, he noticed a small exhibitor, tucked in the back corner of the large hall, raffling off a beautiful brand new motorcycle. He asked the staff working the booth if a large number of attendees submitted an entry to win the bike, and to his surprise, they responded that was not the case at all blaming their bad location and lack of marketing budget to promote the prize.
At that moment, it clicked that he needed to find a way to help these smaller exhibitors, spending a lot of money on giveaways, get more foot traffic to their booth. A year later, Balou was launched.
To level the playing field for all exhibitors regardless of booth location and company size.