The Newest Conference Must-Have

The biggest challenge as an event organizer is attracting new exhibitors and validating that your show will yield a positive ROI. “What can you do for me?” is a common sentiment from exhibitors. They want to be seen. They want attendees to engage and stop by their booth and hear what they have to say. Balou is the perfect tool to bridge the awareness gap between attendees and exhibitors by allowing exhibitors to showcase their giveaways on an easy to use app. The purpose of the Balou App is to provide exhibitors with direct access to the individuals that they are exhibiting to. What better way to capture someone’s attention, then to announce that you are giving away some awesome free stuff. It’s the perfect tool to capture an audience. Effective and simple engagement is the Balou way, and quite frankly, nothing is simpler than free.

People are talking…

Balou is such an elegant solution to getting the word out about what booths are giving away. The user experience is clean and intuitive enough to bring instant value to even the broadest of consumer-facing events.
— Nick Borelli, President and Strategist of Borelli Strategies
It’s great to see innovations like Balou in the exhibition space. The app builds on the notions and expectations of the millennial and younger generations that swag is an important part of a memorable experience.
— James Morgan, Founder of Event Tech Lab

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